The world of Airbnb hosting is constantly evolving, and with new updates, it can be hard for property owners to keep up. If you’ve ever wondered what the difference is between Airbnb Superhost vs Guest Favourite, you’re not alone.
These two titles are more than just digital badges; they can directly impact your booking rates, visibility, and revenue. But what do they really mean, and which one should UK property owners focus on in 2025?
In this guide, we’ll break down Airbnb Superhost vs Guest Favourite, explore how each works, and explain how professional property management can help you earn both without the daily hassle.
Understanding Airbnb Superhost
The Airbnb Superhost programme has been around for years and is one of the platform’s most recognised trust badges. Superhosts are known for offering exceptional hospitality and maintaining consistent performance over time.
To qualify as a Superhost, you need to meet specific Airbnb criteria, such as:
- A response rate of 90% or higher
- At least 4.8 average overall rating
- Fewer than 1% cancellations (excluding extenuating circumstances)
- Hosting a minimum number of stays per year
When guests see the Superhost badge, they instantly associate the listing with reliability, trust, and great service. For hosts, this recognition often means more bookings, higher income, and a stronger reputation.
But as Airbnb grows and the platform becomes more competitive, a new badge has entered the scene, and that’s where Airbnb Superhost vs Guest Favourite comparisons begin.
What is a Guest favourite on Airbnb?
Airbnb recently introduced the Guest Favourite badge to highlight listings that consistently deliver an outstanding guest experience. Unlike the Superhost badge, which focuses on the host’s performance, the Guest Favourite is listing-specific.
This means each property is evaluated on guest satisfaction, cleanliness, communication, and accuracy of the listing details.
According to Airbnb, guests favourite listings are:
- Among the top-rated and most-loved on the platform
- Frequently praised for comfort, quality, and accuracy
- Shown more prominently in search results
So, in the Airbnb Superhost vs Guest Favourite debate, Superhost recognises the host, while Guest Favourite celebrates the property itself.
Why Airbnb Introduced the Guest Favourite Badge
Airbnb’s goal has always been to improve trust and transparency between hosts and guests. As more short-term rentals appear on the platform, guests need a clearer way to identify listings that truly stand out.
This is why the Guest Favourite badge was launched; it’s a data-driven recognition that reflects real guest experiences rather than just overall host behaviour.
For hosts, this means your listing’s quality, cleanliness, and comfort matter more than ever. And that’s where the Airbnb Superhost vs Guest Favourite comparison becomes essential for strategy.
If you’re managing multiple properties or running a busy rental business in the UK, it’s no longer enough to just respond quickly; your property presentation and guest experience must be top-tier.
Which One Matters More in 2025?
When comparing Airbnb Superhost vs Guest Favourite, both carry strong value, but their influence differs.
In 2025, Airbnb’s search algorithm is leaning heavily towards guest experience and listing-level performance. That means Guest Favourite badges may carry slightly more weight in ranking your property higher in search results.
However, Superhost status still offers trust benefits, especially for property owners managing multiple listings. Guests often prefer booking from Superhosts because they see it as a sign of professionalism.
The best approach? Aim for both. A listing that’s both a Guest Favourite and hosted by a Superhost will perform exceptionally well.
This combination not only boosts your ranking but also increases guest confidence, leading to higher occupancy and fewer gaps between stays.
How to Become a Guest Favourite
If you want to be part of the growing list of Guest Favourite hosts in 2025, focus on the following:
Provide accurate descriptions and honest photos.
Misleading listings cause disappointment, which impacts reviews.
Keep your space spotless.
Cleanliness is one of the top factors influencing Guest Favourite status.
Offer a few extras that delight guests.
Things like a welcome pack, coffee pods, or local travel guides create memorable stays.
Respond quickly to messages.
Airbnb’s algorithm rewards listings with strong communication.
Work with a professional management team.
Services like ours can handle cleaning, guest messaging, and pricing optimisation, helping you achieve Airbnb Superhost vs Guest Favourite badges faster.
How to Maintain Superhost Status
For Superhost qualification, consistency is key. To keep the badge, you’ll need to continue meeting Airbnb’s criteria every quarter:
- Keep your cancellation rate below 1%.
- Maintain a high response rate (ideally 100%).
- Encourage guests to leave positive reviews after each stay.
- Solve guest issues quickly and professionally.
Our team at GrowYourBnb helps UK property owners maintain these standards effortlessly. We handle communication, guest support, and cleaning, ensuring you meet every requirement to keep your Superhost badge active year-round.
Airbnb Superhost vs Guest Favourite: Which Drives More Bookings?
The short answer: both. Guest Favourite attracts attention because it highlights comfort and satisfaction. Superhost builds credibility and long-term trust.
When your listing displays both badges, your property stands out instantly in crowded UK cities like London, Edinburgh, Manchester, and Birmingham.
Guests scrolling through hundreds of listings are far more likely to click on a home marked as “Guest Favourite hosted by a Superhost.” This perfect pairing often leads to:
- More visibility in Airbnb search results
- Higher click-through rates
- Better guest trust and reviews
- Increased nightly rates
That’s why understanding Airbnb Superhost vs Guest Favourite is not just about comparison; it’s about using both strategically to maximise your return.
Superhost is about you, your responsiveness, reliability, and professionalism. Guest Favourite is about your property, its comfort, cleanliness, and the experience it delivers. For UK property owners who want to stand out in a competitive short-term rental market, the smart move is to aim for both.
With expert property management support, you don’t have to worry about the daily grind of maintaining those high standards. Instead, focus on growing your portfolio while we ensure your listings are shining examples of excellence, earning both Airbnb Superhost vs Guest Favourite recognition